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Vermont to the Core

Who are the Hollowers?  
These are beloved local folks you might see in our store and in our catalog. They live an alternate life as contemporary – yet somehow classic – Vermont characters animating our catalog, our website, and our store. 

What they really are is Vermont to the Core

Cold Hollower Erdine - Bakery, Sweets & Donuts  


Sugar sweet. Farm tough. Can bake. Can rake. Tells it like it is. Can predict the weather by the walking to the mailbox. Wants “Yankee ingenuity” changed to “Erdine Ingenuity”.

Vermont To The Core

Cold Hollower Autumn - Honey   Autumn

Sweeter than honey. Earth mother. No kids. A different pair of Birkenstocks for every occasion. Keeps her Harvard degree in the attic. Saw the Dead 22 times. In one year.

Vermont To The Core
Cold Hollower Mac - Apples   Mac

Apples are a part of the land. So is Mac. The apple king of the Northeast Kingdom. Knows everything. Fixes anything. Favorite designer is the guy who came up with camo fishing apparel at Orvis.

Vermont To The Core
Cold Hollower Prescott - Maple Syrup   Prescott

Hard as oak on the outside. But maple syrup runs through his veins. Knew John Deere personally. A registered independent since 1963. Still hates hippies.

Vermont To The Core
Cold Hollower Amber - Pantry   Amber

Mucked out barn stalls at nine. Wants to drive the tractor. Outside from dusk to dawn with her lab mix Jack. Bored by video games. Knows every plant in the meadow.

Vermont To The Core
Cold Hollower Ethan - Donuts   Ethan

That old-school wry friendly smile you never see anymore. Always happy to help you change a tire on your Subaru. Owns a tractor, rides a Harley. A real “VER-mont-A”, as the locals say.

Vermont To The Core